Established shortly after Independence, the Association of Namibian Travel Agents (ANTA) is a voluntary private sector body, that acts on behalf of its members to further the common interests of travel agencies in Namibia, promote and maintain among members the highest standards of professionalism, efficiency, and probity, with a view to always providing the best possible services to the travelling public.

ANTA aims to make more widely known the great variety and value of the services offered by travel agencies to the travelling public, and to provide opportunities for its members to meet for the consideration of matters of mutual interest and for the determination of such courses of action as may be considered most suitable in all circumstances. 

ANTA works closely with the International Air Transport Association (IATA). IATA supports aviation with global standards for airline safety, security, efficiency and sustainability, and represents 290 airlines and 100,000 travel agencies. As part of the wider travel and tourism industry in Namibia ANTA forms part of FENATA, a voluntary organisation for Namibian Tourism Associations that is compiled of all the different autonomous associations, organisations, non-profit making organisations and Government institutions, directly or indirectly involved in Tourism.